What do you get if you cross one of the most respected pet food companies with a video that is a massive hit on YouTube? You get one of the most successful marketing campaigns of recent times. Go-Cat, and the three kittens dubbed the ‘MC Moggy’s’ have set the internet alight, and so far the video has had over 1.3m hits on YouTube, a figure that is rising daily and looks set to be an absolute phenomenon.
Purina, the parent company of Go-Cat, have long prided themselves on providing tasty and nutritious wet and dry food for our little kitty’s, and by using real cats as opposed to animated ones in their advertising the British public have been able to relate to the cats and the sales of Go-Cat’s products have greatly increased. These little ginger kittens were captured by their owner on his phone as they played on, and explored, his decks.
One of their most successful campaigns showed 3 little ginger kittens growing up on Go-Cat and becoming free running cats, jumping across rooftops at twilight. Now the features kittens are DJ’ing on their owner’s decks and mixing up a hot tune. Between scratching and mixing the kittens play and explore and it makes for one of those charming videos that you want to watch over and over again.
The motto of Go-Cat has long been that their products are for cats that live life to the full, and both campaigns illustrate this perfectly. Their products have been long time market leaders and their excellent marketing campaigns along with the great food makes them one of the leading brands of pet food available today and thanks to the MC Moggy’s, their sales will no doubt share and they will cement their deserved place at the top of the cat food tree.
